Susan Mernit's very good post about ways that large sites can launch micro-brands that leverage applications from the larger company.
This quote by David Eun reminds me of a skit the Blue Men Group had in their show when I saw it years ago. It was about how much we read and consume in a day versus the middle ages. Just overwhelming amounts of data - "... all the content ever created..."
“An iPod can hold roughly 10,000 songs. Increase the storage capacity every 13 years, something the size of an iPod could store one year of video in another few years. By 2015, you could store all the music ever produced. By 2019, you could 85 years of video – a lifetime’s worth of video. By 2020, the same sized device could store all the content ever created. I’m not saying it’s going to happen, but it should think about the way we think about our businesses. It’s made the Long Tail viable – the theory is that our culture is shifting away from small number of hits. As costs fall, less need to lump consumers into one size fits all. Narrowly targeted goods can be as successful as mainstream fare. Because there’s no constraints on shelf space, you can get a lot of singles and doubles instead of just a few home runs. There will continue to be room for home runs, To not address the long tail is to miss a huge opportunity.”