Earlier today, one of my closest friends was on Leonard Lopate talking about how to cook in a small kitchen and the team at WNYC shot the video below. I built Melissa's site several years ago and it has been a place for her to post her articles, her books, and her contact info. For years now I've been saying blog this, blog that but she wasn't interested. Nor was she alone among my more established author friends in saying - "why should I write for free?" I would respond with things about brand, online presence, broaden her following, etc. Well she's decided it is finally time, or it will be once I get off my ass and update her site, for her to start blogging
Melissa has sold a book based on her fantastic New York Times Good Appetite columns, and we are going to set up a blog that shares the creation of the book. The blog will let people follow along in the making of the book; from testing and photos to fun little videos. Melissa is also one of the leading co-writers for cookbooks, by which she helps transform a chef's vision into something usable for the home cook. She also lives a far more glamorous life than you or I. Perhaps my standards have been lowered a bit lately as the mere act of leaving the house to eat in a restaurant mid-day or after 6:30 qualifies, but she does eat well, and she eats everything, so the blog will have some things to keep an eye out for. It may even have some kitchen disasters. I'm so pleased and I think I've even gotten her to try twitter to broadcast new posts. So watch out there is a new food blog on the block - um or there will be by next week.
