Platial put itself right in the middle of those heady times. We were all going to describe, categorize and display our world on our terms. Blogger had just been bought by Google the year before and WordPress had just launched. Delicious and Flickr had just gone live and would be acquired by Yahoo a year after Platial's founding.
These were revolutionary tools, like tiny virtual Gutenberg dynamos, the number of publishers and amount of content and data published exploded. People were telling their stories through blog posts, they were posting their photos and using Platial and Frappr, which Platial later acquired, they were making maps.
They made maps about the history of Palo Alto, California. About the reconstruction of New Orleans. About the companies that make London, England the arms trade capital of the world. In the end Platial held 5 million user-created maps.