Corante has added Brandshift to their roster of great blogs. It currently has a very interesting series of posts, a dialog really, by its contributors about the co-creation of brands.
It's an interesting question about magazine websites. Does a magazine need to be the same thing both on-line and off? Can a site leverage a specific element of a magazine's reputation or does it need to reflect all of it? What kind of tools can it build in the marketplace to differentiate itself from the sites of similar magazines? If it does this will the new audience it attracts subscribe to the print version?
