Adaptive Path has a really fascinating interview with Eric Costello, the Client Development Lead of Flickr, on how the service evolved. Flickr evolved from a flash app that was part of a planned on-line multi-player game. Interesting insights into the social networking features as a byproduct of allowing a user to not share some of their photos. Key points in this are user driven development and allowing the site to develop following feedback.
JJG: In the transition from Flash to a Web application, what new
features were driven by user demand?
EC: Tags were not in the initial version of Flickr. Stewart
Butterfield wanted to add them. He liked the way they worked on
del.icio.us, the social bookmarking application. We added very
simple tagging functionality, so you could tag your photos, and then
look at all your photos with a particular tag, or any one person’s
photos with a particular tag.
Soon thereafter, users started telling us that what was really
interesting about tagging was not just how you’ve tagged your photos,
but how the whole Flickr community has been tagging photos. So we
started seeing a lot of requests from users to be able to see a global
view of the tagscape.
JJG: That’s interesting. I would have thought that people would be
most interested in their own little world – themselves, their friends,
their family. But what happened was that once they got hooked on the
site on that small scale, people wanted to see that big picture. They
wanted to feel like participants in this larger community.
EC: Yeah, that was definitely a surprise to us. Flickr was really
envisioned initially as an organizational tool for an individual who
has this huge collection of photos. The social network was built in
just so that you could restrict access to your photos. But what has
really taken off with Flickr is that it’s turned out to be a
great platform for sharing with the masses, and not just with your
small collection of friends.
And people certainly use it in different ways. I primarily use it to
share photos with my friends and family, and most of my photos are
restricted so that only people I’ve said are my friends and family
can view them. But we found that it took off when we got some
excellent photographers who were interested in using Flickr
as a new kind of photo blog, so that the world could see
their pictures. And that, I think, is really the primary usage of
Flickr now.
I'm also really impressed with the fact that they meet and just throw things up on a board in group brainstorms. It's the kind of collaborative creation that leads to exciting things and keeps people interested. The idea of things not starting out as planned and the need to allow for failure.
This article goes hand-in-hand with my earlier reference to the Salon article about 37 signals as great examples of the way to create new and exciting tools and companies. Larger companies should try to grab a little of this methodology and see what happens. (via Susan Mernit )
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