Today I was cleaning up my home office, opening some boxes that I've basically been dragging around for several years. They date from my work at Hearst and from HotResponse. Going through them, and disposing of most of their contents was a bit like going through a time capsule. I discovered many sales and media kits from companies like Clickability, Navisite, Exactis, B2B Works, (my favorite vestige of the past) CueCat, old Forrester reports about media, and even the original Amazon prospectus. I also discovered a worksheet forecasting the amount of money I thought I could make from the stock that I owned at HotResponse if we had achieved the "conservative" valuation we anticipated. It was very freeing to shred that but it was nice to see my reasons for some of the career moves I had made. I also found that I have kept multiple magazine site plans, marketing plans, business plans, and product development specs. Reading them over I can't believe I wrote some of them but it is nice to know that when I need to I can generate some pretty detailed and (I hope) impressive stuff. Most of it is in the trash now which will result in one less box needlessly cluttering the room but I am going to save some and also share some at work like chickclick.com to which my friends at Gurl.com once belonged.
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