Tom Friedman at the Webby's - Just do it !(apologies to Nike)

"Whatever can be done will be done," said Friedman in his speech. "If you've got an idea, don't wait six months. Because there are so many people connected and so many cheap tools of collaboration and connectivity. ... The one question is whether it will be done by you or to you." - Thomas Friedman at the Webby Awards.

In addition to the being the source of the quote E&P had this to say about the event; "While the New York Times may have dubbed the Webbys the "Oscars of the Internet" there was a distinct sense in the crowd that no one knew who anyone was. Of course, it is a medium where everyone is, for the most part, trapped behind keyborards and screens. The room was full of the kind of anonymous Internet celebrities who make millions behind the scenes (or behind their keyboards) while never cracking through the public consciousness."...and we are defining "the public consciousness" how?