A Very Short List, a new e-mail newsletter and site that highlights one daily thing you should know, could one day find itself with a very big list. IAC's new project which both PaidContent and Gawker refer to mainly as Barry Diller's reponse to not being able to buy Daily Candy is in fact more than that.
-Its editor and contributors, Simon Dumenco and Kurt Anderson are very very smart.
-It is starting nationallyand globally rather than local, which it could expand to as it gains traction. It ties in nicely with IAC's properites and links to commerce.
- The design is great. A really good looking and simple page that combined with the fact that
the header graphic changes daily to reflect the pick. I love the graphs next to each post that define the pick within other cultural reference points
But the most interesting piece for me are the future tools. (Just guessing here) They seem to be building the ability for users to build their own lists, they are also planning a widget so that you could place your lists on your blog. I bet this widget will also carry a recent editorial pick or two. Then top lists and community group intelligence about the lists. I love lists and the combination of smart editorial to help people get started making their own lists is a powerful thing.
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catbobcat (crossing a road in Redding, CT.) blogging