Denton on Widgets "Let's get something straight here. A widget is an affiliate marketing program, no more, no less..."
Wilson on widgets "...Nick is missing the point of widgets entirely. You can't build a business on widgets alone. But if you have a business; YouTube, Flickr, Delicious, MyBlogLog, Digg, etc, etc, you can get distribution on other's pages with widgets. It's a content and brand distribution strategy."
All of this is in response to the NYT article about widgets so aren't we all just widgets in a content and brand distribution strategy?
I've been thinking and working on some widget oriented projects and have some on my blog. I'm wrestling with them from two sides, in some I think it is important to create the same utility that my flickr, delicious, and even my TypeLists bring to my blog. These connect disparate services together in one place, a distributed CMS of sorts. If I pulled in polls and surveys and an Amazon, ThisNext, or Etsy list, it would be for the same reasons. For others like the Pandora widget it is in a way promoting a service I like. I use it sometimes at work and they've allowed me to personalize it a bit while giving a handy way for interested visitors to start a radio station of their own. For widgets which don't offer any personalization for the user I see them evolving more into an affiliate marketing model with some points or renumeration for people who post the blogs and then potentially back to the owners of the systems in which people host their areas.
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catbobcat (crossing a road in Redding, CT.) blogging