"Although both men and women look at the image of George Brett when
directed to find out information about his sport and position, men tend
to focus on private anatomy as well as the face. For the women, the
face is the only place they viewed....adds that this difference doesn’t just occur with images of people. Men
tend to fixate more on areas of private anatomy on animals as well, as
evidenced when users were directed to browse the American Kennel Club
site."
This and other interesting facts can be found in an article about eyetracking and effective news design in the OJR. (via Tech Meme)
