iPhone in a blender - will it blend - genius

Will it blend is a series of videos in which various items, some safe to repeat at home, some not, are put in a blender made by BlendTec. This really smart infomercial stuff. It shows that the blender can shred most anything and who wouldn't want that in a blender. It establishes a rapport with an audience who requests the next blended object. And they've developed such a following that even the remains of the poor iPhone below is being sold on ebay and is up to the price of a whole one. Are the makers of the Ginsu knife following suit?