Two years ago I got rather far in interviews to be the GM of Zagat.com. I had to write a vision statement which was basically about their dropping the paid wall. They had hopes to leverage user comments, user reviews for restaurants they didn't cover, and start a social network. It would have been timely perhaps a little ahead or possibly depending on your viewpoint a little behind. At any rate it became apparent that it was not negotiable at that time and I pulled back from pushing for the spot. Even with Yelp, chow.com, the NYT coming on and countless others, Zagat's could still be a big force in the space and I'm sure whoever buys it will open it up and try to realize the potential.