Last week I installed Lijit.com's search widget on Alice's site. I'd promised her that I'd add that capability and after seeing that lijit powered the search on avc.com decided to try it out. I'm so glad I did. This morning I received a weekly report from them that was well done, and it is nice to see that search has increased her page views.
The report told me that Alice has a very loyal readership, 60% of them come direct, 25% from other sites and only 12% from Google. Other things in the report are top searches on the blog and also the top searches that brought people to the site. If the site had actual traffic and revenue goals it would be a great way to get into some fast SEO intelligence. The report also gave me the name of sites that have her in their blogroll so now that is the next thing we will add. It is really so overdue!
Shortly after installing lijit I received a personal e-mail from a community person at the company who also reads the site. It was a nice touch. I was doing that at outside.in too and think it is a best practice. I'm only using lijit to search the blog but I like the way it enables users to search other areas/network where a person has a presence. I'll explore that when I add it to definitiveink. The only thing I don't love about this is their name. Does anyone know what it means. I keep coming up too, legit and that doesn't make sense.
