Was thinking about Paul Graham's Post-Medium Publishing essay and also reading William Gibson's Burning Chrome where I came across the quote below.
"You know what your trouble is?" he says when we are under the bridge, headed up to Fourth. "You're the kind who always reads the handbook. Anything people build, any kind of technology, it's going to have some specific purpose. It's for doing something that somebody already understands. But if it's new technology, it'll open areas nobody's ever thought of before. You read the manual, man, and you won't play around with it, not the same way. And you get all funny when somebody else uses it to do something you never thought of." - The Winter Market, William Gibson,1986
I don't know exactly what the future will look like, but I'm not too worried about it. This sort of change tends to create as many good things as it kills. Indeed, the really interesting question is not what will happen to existing forms, but what new forms will appear.
The reason I've been writing about existing forms is that I don't know what new forms will appear. But though I can't predict specific winners, I can offer a recipe for recognizing them. When you see something that's taking advantage of new technology to give people something they want that they couldn't have before, you're probably looking at a winner. And when you see something that's merely reacting to new technology in an attempt to preserve some existing source of revenue, you're probably looking at a loser. - Post-Medium Publishing, Paul Graham, Sept 2009