The idea behind the partnership between Firestone and M.L.B. is to emphasize the deep roots each has in American life. “From our perspective, the tradition of Firestone and the tradition of M.L.B. go together perfectly,” said John Baratta, president of consumer tire replacement sales for Bridgestone Americas. Bridgestone, a Japanese company, owns the Firestone brand, having purchased the company in 1988.
via www.nytimes.com
Even the backstory that Firestone had a ballpark for its employees is weak.
