Zinczenko: ”The newsstand coverlines are a tool that help us reach the maximum number of guys possible, on promises we know we’ll fulfill every issue. For many magazines, certain cover subjects — from lines to celebrities — are an important part of their newsstand branding. But for the 80 percent of readers who get our subscriber copies, the lines are totally different and reflect the breadth and depth of our reporting with the 12 million readers we serve each month. Rest assured — it’s this originality and reporting rigor that’s made us the biggest men’s magazine brand in the world.”
via www.mediaite.com
This is kind of brilliant by Men's Health. They really should do this every month. The covers they use in supermarkets could be the same with different models. They could probably rotate the same magazines in a 24 month cycle and no one would notice. Another thing is why is Perez Hilton reading Men's Health. He is the new Romanesko.
