RE: BPA Joint Trade Association Meeting on Communications Strategy Meeting Goal: Develop potential communication/media strategies around BPA
Discussion Topics: Consideration of available web-based communication options, including targeted geographies, as well as mainstream media response
Attending Companies: Coca-Cola, Alcoa, Crown, North American Metal Packaging Alliance, Inc., Grocery Manufacturers Association (GMA), American Chemistry Council, Del Monte
Summary: Attendees discussed the need to be more proactive in communications to media, legislators, and the general public to protect industries that use BPA, prolong the life of BPA, put risks from chemicals in proper prospective, and transcend the media and the blogosphere...Their “holy grail” spokesperson would be a “pregnant young mother who would be willing to speak around the country about the benefits of BPA.”
via www.jsonline.com
via an excerpt in this month's offline Harper's.
