Paste, an eight-year-old, 205,000-circulation music and entertainment magazine quietly rolled out a series of dramatic cost cuts bolstered by an array of product and pricing enhancements that enabled it to not only survive, but close out 2009 with a small profit....
But subscribers didn’t give something and get nothing. Costs and materials were certainly cut, but the team at Paste attempted to do it in a way that maintained quality and value.
--Instead of lopping off frequency, Paste supplemented digest-sized issues
--Instead of simply shutting down, the magazine solicited donations in a transparent, honest way
--Instead of herding readers into a suddenly pricier subscription plan, they offered a customizable plan that allowed customers to receive the magazine, along with an array of bonus products, in a variety of formats.
via www.audiencedevelopment.com
The article doesn't talk about their site or their appearance on LALA but it is interesting. I subscribe and like the different pricing options for subscriptions as well as their alternative/folkie ear.
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