“The whole idea is that no friend gets left behind,” said Oliver Luckett, senior vice president and general manager of DigiSynd, a Disney subsidiary that manages the entertainment giant’s social networking presence.
Disney Tickets Together, which has been in development for months, works with ticket-buying sites like Fandango.com and covers the majority of the movie theaters in North America, Mr. Luckett said. Facebook receives no percentage of the ticket sales but does, in theory, get more visitors on its site.
via www.nytimes.com
